New look for AWHF

23 May,2017

The Annapolis West Health Foundation launched its new logo and new website at its Annual General Meeting held at the Annapolis Royal Nursing Home on May 23. Karen Smith, Chair of the Orientation Committee which oversaw the project, introduced the Foundation’s new look.

“It’s been a long process but the work was definitely worth it. We feel that the logo and the new website underscore the important work carried out by the Annapolis West Health Foundation and its partners to support and enhance community wellness,” she said.

Sheila Duggan Communications project-managed the re-branding of the Foundation and worked with Kimberly Gunn of Red Shed Graphic Design and Rob Place of Mumford Connect Web Design.

Kimberly created the logo and described the thought process behind circle image which she based on the ancient mandala concept, while giving the image a definitely modern look. She credits the idea for the mandala to Orientation Committee member Arlene Redmond who made the suggestion at a concept meeting.

“What I wanted to achieve was to create a circle of care in a simplified mandala shape,” she explained. “Community is symbolized by the outer circle and indicates outreach and hands connected. The Foundation is represented by the inner circle which signifies meeting, gathering and decision making”, she continued.

The themes of community, partnerships and inclusion were carried through to the new web design which highlights the programs and community partnerships which the Foundation has built over the past two decades.

“Everyone who worked on this project was inspired by the dedication of the volunteers who give so much energy, time and commitment to an organization that plays such an important role in keeping our community healthy,” said Sheila Duggan.